Morgan Stanley report - teenage media consumption essay

To what extent does your own media consumption confirm or challenge the trends identified by Morgan Stanley?

My media consumption differs from those points highlighted by Morgan Stanley’s report. Although factors such as the limited use of directories and newspapers remain similar to my own views, other areas written about it in the report suggest opposing views to that of my own.

The section focused on television was surprising to read as my own media experience in contrast to the reports. Personally, I watch around two to three hours of television a day along with the majority of my friends. I appreciate this may be due to the type of programmes that we watch each season as the report implies, however generally Television channels try to keep certain programmes running all year round, introducing another similar programme when the other finishes. The amount of television watched each week is likely to vary depending on what age the ‘teenager’ is. A young fourteen year old may find more time to watch it that a student at university.

Another part of the report which I did not agree with was the section on ‘gaming’. Although this was popular with teenage males, I along with other girls I know spend a very limited amount of time ‘gaming’. This is mainly because games are often aimed at the male market. Therefore, having been written by a boy I feel this report may be slightly biased due to limited research having been done including girls.

Despite this, there are points made in the report that I completely agree with, which reflect my own experience within the media world. Factors that were outlined such as Internet usage and cinema visits reflect both boys and girls behaviour at whatever time in the teenage years.