This is a link to the I Pod adverts i found helpful when thinking about what to do for my coursework:
http://www.youtube.com/watch?v=M3axFuKIOhI&p=6654671D56DDC6B2&playnext=1&index=3
I really liked the style and the way they use recent music to connect to their target market.
Really useful link, both for your production portfolio and when you're thinking about Collective Identity. A great start to your research, too.
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