Tuesday 30 November 2010

Analysis of ‘Our house is dad-less’ by Kid British in comparison to ‘Our house’ by Madness:

0:03 – A panning shot of the surrounding areas, very similar to the video by Madness only several years later.
0:09 – Shot of modern technology (a stereo) which would not have been around in time that the video by Madness was set. The character is also sitting outside, in contrast to the previous video which was predominantly set inside. This could reflect the modern day culture of outside living.
0:13 – Shot of a young boy running out of the house, which implies he has a more complex family, firstly seeing as he is a few years younger (whereas in the Madness video they were all generally the same age) and also of a different race ( whereas in the madness video they were all of the same race). These two factors suggest the changing/more relaxed ways of raising families.
0:31 – Shot of old woman enjoying cup of tea in her garden, seen to be complaining about the noise coming from the house. Suggests he is seen as an annoyance.
0:36 – Elderly lady is seen to be jumping in the air, but it seems this is only in his head as a few seconds later she is back where she was previously. This implies he doesn’t really care for her opinion and wishes she was more relaxed and fun.
0:44+ - shows images of the kids jumping over the garden fences which could be seen as the equivalent to the kids in the madness video visiting all the different sizes of houses nearer the end of the sequence. Again, showing you can have fun in any kind of household.
1:46 – Shows the kids running in and out of the clean white sheet which are not necessarily theirs, this represents their carelessness. Similar to that of the boys in the madness video when they were misbehaving.  
1:55 – Shot of mother cooking, wearing scruffy clothes, similar to that of the clothes worn by the Madness mother. However she seems a lot more laid back and capable of having fun.
2:20 – Shows mother standing her ground when her son tells her it’s too cold. This is in great contrast to the Madness video in which the mother was constantly mocked. Here, she is very much in control and in the end he is the one leaving her kitchen and apologising.
2:28 – Shows a woman sunbathing with hardly anything on, which suggests a certain level of disrespect towards women.
All the way through - In contrast to the Madness video, all the boys are wearing different styles of clothing which suggest the increasing acceptance of individuality.

2 comments:

  1. This is a perceptive comparison, certainly reflecting the representation of women, young people and, to an extent, culture and race, in 2009 as compared to the 1980s. Good use of connotations. You could be more precise about the types of camera shots and angles at times. Again, well done.

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  2. You can now also add some analysis of the Virgin Media TV advertisement, which has remixed the same song.

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